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Accessibility for Shopify · WCAG 2.1 AA

Real fixes for your store’s accessibility. Not an overlay.

TrueA11y scans your storefront for WCAG 2.1 AA issues, fixes the ones it safely can in your real product data, guides you through the rest, and watches for regressions.

Run a free auditSee how it works
What automation can — and can’t — doAutomation reliably catches a little over half of WCAG issues. We’re honest about the rest.
  • Auto-fix~57%
  • Guided & human review~43%

The difference

Overlays don’t fix anything. We do.

An accessibility overlay

A widget bolted onto your storefront with one line of script. It doesn’t touch your underlying content, so assistive tech — and courts — see straight through it. The FTC fined one overlay vendor $1M over its accessibility claims.

TrueA11y

Fixes land in your real data. Missing alt text is written back to your product images through Shopify’s API — reversible, and confirmed by a re-scan. Nothing is injected into your storefront.

How it works

Detect. Fix the fixable. Guide the rest. Monitor.

  1. 01

    Detect

    A headless browser and axe-core scan your storefront against WCAG 2.1 AA, then sort every issue by how it can be fixed.

  2. 02

    Fix

    We draft alt text with AI; you approve it, and it's written to your product media through Shopify's API. Reversible, and re-scanned to confirm.

  3. 03

    Guide

    For what automation can't safely change, you get specific, step-by-step remediation — not a vague PDF report.

  4. 04

    Monitor

    Weekly re-scans catch regressions before they pile up, with alerts in the app and by email.

Why now

Accessibility stopped being optional.

Inaccessible storefronts lose real customers — and increasingly draw legal attention. Two forces are pushing merchants to act:

  • European Accessibility ActIn effect since June 28, 2025, covering businesses selling to EU consumers.
  • ADA web lawsuitsThousands are filed every year in the US, many over the exact issues a scan finds.

Get started

Start with a free audit.

Free audit

$0

See where you stand. No card required.

  • Storefront scan against WCAG 2.1 AA
  • Accessibility score and issue breakdown
  • The honest auto-vs-human split
  • Full-catalog missing alt-text count
Install on Shopify

Most popular

Pro

$79/ month

7-day free trial.

  • Automatic alt-text fixes in your product data
  • Full-site & full-catalog scans
  • Guided remediation for color contrast & more
  • Weekly monitoring with regression alerts
  • Accessibility statement generator
Start free trial